THE 30-DAY DISTRIBUTION FIRST COHORT
September 18, 2026 - October 16, 2026
Most content marketers struggle with the same pitfalls...
Are you constantly working on new content, but not getting traction?
Is your content calendar full of blogs and webinars, but traffic and engagement aren’t growing?
Do you hit publish and immediately move on to the next piece of content?
Is it harder than you thought to repurpose and remix your content for LinkedIn, email, and newsletters?
Do you struggle to prove your content ROI to your leadership team?
Does it feel like you’re on a blog hamster wheel, purely to drive SEO numbers, with tons of internal politics to navigate?
95% of companies create too much content with no plan to get it in front of people
Ten years ago, most bloggers wrote between 2-6 per week. And I was one of them.When I took over my first corporate content strategy, I spent most of my time writing, editing, and publishing blog posts to drive free trials and leads.After all, the more content I created for the blog, the better I was doing, right?Not really.Worst of all, this is still a reality for most content teams out there.There's a lot more to a successful content marketing program than simply hitting publish and hoping the Google gods take care of the rest.Effective SEO is a huge help in driving traffic, but simply writing more stuff isn't going to produce the results you need.Especially when over 90% of the content you create will never show up on page 1 of Google. And nearly 70% of all searches end without a click.This forced me to ask one question that changed my entire strategy:"How the heck will my audience see my content?"And we all know creating content that no one sees is worthless.Spending hours writing content, shooting videos, and hosting webinars that sit around and collect digital dust is pointless and, worst of all, frustrating.The good news is that you can jump off the content creation hamster wheel.And Distribution First helps you do it.We help you make the most of your content, remix what you already have, give real value to your customers, and amplify a consistent message across different platforms.
This is the Distribution First Cohort
How the program works:
Week 1
Build Your Distribution Foundation
We'll clarify:
The audience you actually need to reach
Your company's point of view and strongest content themes
The channels worth prioritizing
The channels you can safely ignore
What success should actually look like
You'll leave knowing where to focus and why.
Week 2
Find the Gold in Your Existing Content
We'll dig into the content you've already created and identify the ideas with the most untapped potential.We'll look for:
Strong ideas buried inside old content
Topics worth bringing back
Assets that can be repackaged or redistributed
Opportunities you're currently leaving on the table
Week 3
Build Your Distribution Flywheel
Now we'll turn those ideas into a repeatable system. You'll map how one core piece of content can fuel:
LinkedIn
Email
Your newsletter
Video
Sales enablement
Internal SMEs
Existing communities
Future content
Create a system that keeps your best ideas moving.
Week 4
Build Your 30-Day Launch Plan
We'll bring everything together into an execution plan your team can actually follow.You'll leave with:
Your priority content
Your priority channels
Your distribution cadence
Your repurposing opportunities
Your next 30 days mapped out
Week 5
BONUS Q &A
A dedicated 60 minute session to wrap up your entire system and get you ready to reach more customers and get better results from the content you already have.
“It’s rare to find someone who understands that the goal of content isn’t to optimize for a specific channel but instead focus on what the audience needs. The distribution-first approach is very audience-centric, which gives marketers – particularly those on smaller teams – a leg up in their market.”Josh Thomas, VP of Marketing at Madison Logic
What you get
5 live working sessions
This isn't four weeks of lectures. We use the sessions to actually work through your strategy and system.
Templates + frameworks
You'll get the same frameworks I use to identify distribution opportunities, prioritize channels, and get more mileage out of existing content.
Your own Distribution First plan
You'll leave with a system built around your company, your content, your team, and your goals.
A small group of marketers solving the same problem
You'll be able to see how other teams approach distribution, share what's working, and learn from the room.
Direct access to me during the cohort
Bring questions, ideas, content, and roadblocks as you implement.
“Before we were looking for ways to more efficiently and strategically expand the reach of our small marketing team. After working with Justin, we have a really consistent system for our content distribution. We are more strategic about our content. We are planning distribution from the very beginning of the process instead of as an afterthought. Our social engagement has improved, and we are using our existing content more effectively.”Wren Noble, Head of Content at Glide
This is for you if...
You know you're creating good content, but not enough people are seeing it.
You constantly feel pressure to create something new.
Your team publishes a piece of content once and immediately moves on.
You've accumulated years of content that isn't doing much for you anymore.
You're spreading your team across too many channels.
You don't have a clear distribution process after something gets published.
Or you know: "We should be getting a lot more from the content we're already making."
This probably isn't for you if...
You're looking for a hack that will guarantee millions of impressions.
You want someone to create all of your content for you.
You believe the answer is simply posting more, on more platforms, more often.
Or you aren't willing to actually implement what we build together.
What others are saying...
"The 1-hour syncs with Justin were the best meeting time I'd spend all week. Every week there was something to learn and actionable takeaways."
Sepy Bazzari
"Justin shows you a process where you focus on your main themes to create 20% of your content and repurpose 80% of the time which is a complete game changer!"
Giuseppe Grammatico
"I realized that we really needed to be leveraging our old content more. Justin gave me the plan to repurpose that content to save myself a bunch of time and get more value for my company out of that content."
David Nesbitt
"Justin is Mr. Organic B2B Content Distribution. (Ok, that sounded better in my head...) but this is as good as cold hard cash. This is how the pros do it!"
Camille Trent
"Justin understands what content marketing is really about - repurposing your narratives so you can repeat them over and over again."
Dozie Anyaegbunam
"Justin is THE authority on content repurposing. If you feel like you're constantly on the hamster wheel, he'll show you a less stressful and much more powerful way."
Jess Cook
"Before working with Justin, I would describe our content process as 'flying by the seat of our pants.' Don't wait to work with Justin. Now I feel like I'm in charge of the best-run content production in the world."
Morgan Smith
"The Distribution First approach gives marketers (particularly those on smaller teams) a leg up in their market. Everything was immediately actionable and allowed us to get value quickly."
Josh Thomas
"After working with Justin we are doing more, more effectively. He provided an amazing outside eye for our team, spotting areas of opportunity we hadn't uncovered yet."
Wren Noble
Join us in September
Stop creating more content. Get more from what you already have.
Investment: $2,500Your enrollment includes:• 5 live working sessions
• Distribution First frameworks and templates
• Direct feedback throughout the cohort
• Session recordings
• Your personalized Distribution First system
• Your finished 30-day distribution planPLUS:
• A Private 1:1 Session with Justin
• Video Lessons You Can Watch Again
• 6 mini courses with industry experts
Most lean marketing teams don’t have a plan they feel confident in
👋 Hey, I'm Justin
If you made it this far, you know you're not amplifying the content you create.Why not? Because 95% of B2B marketers treat distribution as an afterthought.They don't have a good plan for promoting their content and rely too much on one channel. Then their great content gets ignored, and their marketing efforts get put into question.Until all of a sudden, their content fades into the background and looks and feels like every other company out there.Most teams know how to create great content, but they don't know what to do with it.I specialize in helping teams consistently promote content to their audience, organically. I created the Distribution First Accelerator because it's the best way to reuse and share the content you already have, making it work harder without creating new stuff all the time.All so your content gets more visibility, engagement, and results.Ultimately, helping you grow your audience and achieve your marketing goals without overwhelming you or your team.
Questions you might be thinking...
Is this a course?
No. This is a small-group implementation program.There will be frameworks and teaching, but the goal isn't for you to spend four weeks consuming information.We'll use the sessions to actually work through your content, your channels, your priorities, and your distribution system so you leave with something your team can use.
What if we don't have a huge content library already?
You don't need hundreds of existing assets.If you're already creating things like articles, videos, webinars, podcasts, customer stories, newsletters, or social content, there's probably more opportunity there than you think.We'll work with what you have and build a system that also makes the content you create going forward more valuable.
What if my team is really small?
That's actually one of the best reasons to build a distribution system.You shouldn't need a giant content team to get meaningful reach from your ideas.We'll focus on creating a system that's realistic for your actual resources, not a strategy that requires you to suddenly publish everywhere.
How much time will this require outside the live sessions?
This is designed for working marketers, not people who have 10 extra hours every week.There will be work between sessions, but it will be focused on building and implementing your actual distribution system.In other words, the work you're doing for the cohort should directly improve the marketing work you're already responsible for.
Do I need to attend every session live?
Live attendance will give you the most value because you'll be able to ask questions and get direct feedback.But sessions will be recorded, so if you occasionally can't make one, you'll still be able to keep up.
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